Going on at Baton

An inside look at what we’re working on, talking about, and looking forward to.

Company News

Refer Business Owners and Earn $10,000+ on Average

October 22, 2025 ⋅ 4 min read

Baton Raises $10M Series A to Transform Small Business Sales

January 21, 2025 ⋅ 5 min read

Introducing Off-Market Profiles: The Future of Private Business Connections

October 14, 2024 ⋅ 4 min read

Welcome to a better small business marketplace

December 5, 2023 ⋅ 5 min read

On Our Minds

The New Buyer Taking Over Small Business M&A in 2026

March 18, 2026 ⋅ 8 min read

The Missing Middle: Why $5 Trillion in Small Businesses Has Nowhere to Go

March 16, 2026 ⋅ 11 min read

100 small business deals in 2 years: why Main Street Summit 2025 is a must-attend event

April 22, 2025 ⋅ 3 min read

Who’s helping us scale Baton

May 8, 2024 ⋅ 6 min read

Under the Hood

Changelog 6: streamline business sales with Baton with smarter valuations & upgraded tools

April 11, 2025 ⋅ 2 min read

Baton Changelog 5: Off-Market Profiles and Other Improvements

December 12, 2024 ⋅ 3 min read

Baton Changelog 4: Improved Seller Dashboard and Interested Buyer Count for Owners

October 1, 2024 ⋅ 1 min read

Baton Changelog 3: Action items, IOI Wizard, and Buyer profiles and introductions

September 9, 2024 ⋅ 2 min read