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# Going on at Baton

An inside look at what we’re working on, talking about, and looking forward to.

## Company News

### [Refer Business Owners and Earn $10,000+ on Average](https://www.baton.com/baton-beat/referral-program-announcement)

**October 22, 2025 ⋅ 4 min read**

### [Baton Raises $10M Series A to Transform Small Business Sales](https://www.baton.com/baton-beat/baton-raises-usd10m-series-a-to-transform-small-business-sales)

**January 21, 2025 ⋅ 5 min read**

### [Introducing Off-Market Profiles: The Future of Private Business Connections](https://www.baton.com/baton-beat/introducing-private-listings-the-future-of-off-market-business-connections)

**October 14, 2024 ⋅ 4 min read**

### [Welcome to a better small business marketplace](https://www.baton.com/baton-beat/welcome-to-explore-and-a-new-small-business-marketplace)

**December 5, 2023 ⋅ 5 min read**

## On Our Minds

### [The New Buyer Taking Over Small Business M&A in 2026](https://www.baton.com/baton-beat/whos-buying-small-businesses-2026)

**March 18, 2026 ⋅ 8 min read**

### [The Missing Middle: Why $5 Trillion in Small Businesses Has Nowhere to Go](https://www.baton.com/baton-beat/the-missing-middle-why-usd5-trillion-in-small-businesses-has-nowhere-to-go)

**March 16, 2026 ⋅ 11 min read**

### [100 small business deals in 2 years: why Main Street Summit 2025 is a must-attend event](https://www.baton.com/baton-beat/insights-main-street-summit-2025-small-business-deals)

**April 22, 2025 ⋅ 3 min read**

### [Who’s helping us scale Baton](https://www.baton.com/baton-beat/whos-helping-us-scale-baton)

**May 8, 2024 ⋅ 6 min read**

## Under the Hood

### [Changelog 6: streamline business sales with Baton with smarter valuations & upgraded tools](https://www.baton.com/baton-beat/smarter-business-sales-tools)

**April 11, 2025 ⋅ 2 min read**

### [Baton Changelog 5: Off-Market Profiles and Other Improvements](https://www.baton.com/baton-beat/baton-changelog-4-1)

**December 12, 2024 ⋅ 3 min read**

### [Baton Changelog 4: Improved Seller Dashboard and Interested Buyer Count for Owners](https://www.baton.com/baton-beat/baton-changelog-4)

**October 1, 2024 ⋅ 1 min read**

### [Baton Changelog 3: Action items, IOI Wizard, and Buyer profiles and introductions](https://www.baton.com/baton-beat/baton-changelog-3-1)

**September 9, 2024 ⋅ 2 min read**