PRICING PLANS FOR SELLERS

Select the best plan to sell your business

Selling your business can feel overwhelming so we’ve designed plans to meet your needs — whether you want full-service support or a cost-effective way to explore the market.

  • Free

Get a confidential business valuation and gauge buyer interest.

$0

No Hidden Fees — Truly Free!

You'll get:

  • Data-driven valuation

    • Anonymous Off-Market Profile
    • Buyer interest tracking

  • Lite

Sell your business with our guidance and support.

$500

/month

(Credited back upon close)

6% success fee on close

Everything in Free, plus:

  • Reconcile financials to tax returns

    • Data Room + Action Items on platform
    • Associate level support

  • Pro

Most popular

Get expert guidance every step of the way.

$1,000

/month

(Credited back upon close)

6% success fee on close

Everything in Lite, plus:

  • $1,000 towards full financial reconciliation

    • Tailored strategic buyer outreach
    • Hands-on advisor support

  • Premium

Hands-on support with attention to every detail.

$2,000

/month

(Credited back upon close)

Double Lehman on close. This is a variable fee based on transaction value. Talk to sales for details.

Everything in Pro, plus:

  • $5,000 towards full financial reconciliation
    • Listing roadshow to strategic buyers
    • Personalized, High Touch Advisor Support

Prices shown do not include applicable tax.

Free

Lite

Pro

Premium

Monthly Retainer
(Credited back upon close)

$0

$500

$1,000

$2,000

EXCLUSIVE LISTING AGREEMENT

MINIMUM TERM

month-to-month afterward

No Minimum
Three months
Three months
Three months

SUCCESS FEE

N/A
6%
6%
Double Lehman

MINIMUM ANNUAL CASH FLOW

None
$25,000
$100,000
$1,000,000

Prep and go to market

  • Business Valuation
  • Valuation Review Call
  • Go-To-Market Dashboard
  • Reconcile Financials Pre-Listing
  • Produce Marketing Materials
  • Provide and Prepare Data Room
  • Redact PII from Data Room Files
  • Refresh Financials on Listing

Quarterly

  • Monthly

Find the right buyer

  • Listing on Baton Platform
  • Buyer Interest Dashboard
  • Market on 3rd Party Listing Site(s)
  • Conduct Outreach to Strategic Buyers
  • SBA and Bank Partnership Pre-Qualification
  • Advisor on Buyer-Seller Meetings
  • Weekly Scheduled Calls with Advisor

ACCEPTING THE LOI AND closing

  • Negotiation Support for Owner
  • Diligence & Closing Platform
  • Diligence Check-Ins with Advisor
  • Loan Services for Interested Buyers
  • Recast Financials (if required)

FAQ

What size companies do you work with?

We’ve taken on companies of all sizes, ranging from $50K in value to $25M and up.

What financials do you need to complete the free valuation?

We can complete a valuation with just one year of financial data. However, providing more information helps create a more accurate and comprehensive assessment. Ideally, you can share your Profit & Loss (P&L) statement for the trailing 12 months or the most recent full year. If those aren't available, we can also work with your tax returns.

How do you get to your valuation?

At Baton, we use a combination of proven methods to determine the value of your business, including cash flow multiples, discounted cash flow (DCF) analysis, and sales comparisons. We also incorporate information and insights from your answers during the sign-up process. This personalized assessment helps us highlight your business’s strengths, reflecting both its current performance and future potential for a well-rounded valuation.

What is your fee structure?

Your business’s valuation and the 1:1 meeting with our team to review results are always free (it’s part of our mission!).

For our Lite contract, the terms are a 1-month exclusive commitment, with a $500 monthly retainer fee and a 6% success fee at closing. After the first month, the contract continues on a month-to-month basis, giving you flexibility as you move forward.

For our Pro contract, the terms are a 1-month minimum exclusive commitment, with a $1,000 monthly retainer fee and a 6% success fee at closing. After the initial two months, the contract also goes month-to-month, ensuring you only continue with us as long as it works for you.

For our Premium contract, the terms are a 3-month minimum exclusive commitment, with a $2,000 monthly retainer fee and a success fee due at closing that depends on the size of your business (we use a Double Lehman pricing structure). After the initial three months, the contract also goes month-to-month, ensuring you only continue with us exclusively as long as it works for you.

For example, under the Pro contract, if your business sells for $1 million in 3 months, the total success fee would be $60,000. Subtracting the $3,000 already paid in retainer fees you’d owe $57,000 at closing.

All three options are tailored to provide transparency and flexibility to fit your business goals.

What happens to my retainer if you don't sell?

Our current time to close is 5.5 months with nearly a 70% close rate. If we don’t close within the minimum commitment period (1 month for Lite or 2 months for Pro), you can continue on a month-to-month basis for the same monthly fee. We make our success fee only when we sell your business, which is why we are so committed to doing so! The monthly retainers are designed to cover the costs of marketing, outreach, and buyer engagement to maximize your chances of a successful sale. They are not refundable, but they ensure we can invest the necessary resources into selling your business effectively.

What if I sign on with Baton and a buyer I am already speaking with becomes more serious and is eager to purchase my business?

If you're on our LITE plan, the agreement is exclusive unless you’ve purchased a non-exclusivity rider add on. The rider would allow you to sell to a buyer you’re already speaking with— and Baton would not charge a commission for that transaction. However, if you engage Baton’s expert advisors to negotiate or finalize the sale on our platform or if Baton introduces the buyer, a 6% commission will apply.

If you're on our PRO plan, the 6% commission applies as Baton will be actively involved in guiding the entire selling process from start to finish.

That said, most business owners find that working with us—even when they already have a potential buyer—leads to the best outcome. We leverage our network and expertise to create competition, often securing offers that exceed initial expectations.

Our mission

Clearing the path for small businesses by giving everyone access to reliable data

Whenever you’re ready, talk to us about selling.